by Administrator
19.Jun.2014 12:09:00
When pitching/presenting prospective clients with options for leadership training, we have increasingly noticed in recent years that almost all request:
- Matrix or technology driven tools that guarantee positive/measurable results upfront
- Proof of results driven details from previous clients
- Guarantees that seminar/workshop evolution will not deviate from the script (provided beforehand)
While finding it perfectly understandable that due diligence and ongoing accountability are part of the consulting/training process, I respectfully submit that it is impossible to give such assurances in good faith. I love technology, but am always reminded by McLuhan’s “technology extends ...rather than replaces human capacity” ... that, in the training realm, technology will provide, at best, frameworks that will accommodate/facilitate both delivery and future implementation.
More than 25 years’ experience and regular comprehensive feedback from long-standing clients has consistently provided an indication of the following trends… that belie absolute outcomes:
- No two clients are alike – Best results are achieved by careful material/methodology customization as well as the facility to flexibly hold the course, while accommodating seminar/participant dynamics (For the more sceptical, this does not mean winging it!)
- 70% of our audiences love the content/experience; 20% are on the fence; 10% are either non-committal/disinterested/negative; (I am actually perturbed when we receive across the board approval – Interacting with a diverse group involves thinking… in the tough subjective/objective balancing act that leadership training demands, I believe universal approval is impossible to secure!)
- 10% of participants will endeavor to implement learned material (with or without a matrix) post training, 20% might, and 70% will move on as before without subsequent prodding;
So confident am I in regard to these pointers, that they are included in our every pitch/marketing initiative. Respectfully, because I sincerely believe in not promising the impossible, we are not a good fit with clients wanting a prescriptive approach, fixed outcomes or a download of what other clients requested.
That said, our Leadership Program will guarantee on individual/team levels:
- A Thought Provoking, Introspective, Exploratory experience
- Identify/Re-affirm & Empower innate leadership competencies
- A potential ripple effect organization wide
- Total confidentiality - What transpires during client interation is never disclosed
For more information (416) 962-6700
